Audience & Targeting
Because social media is driven by user data, it means businesses can be hyper-specific with who they target.
Audience isn't just a matter of age ranges or gender, but of expressed interests, location, relationship status, job position, previous pages and posts they've engaged with, and much more.
Targeting with social media ads is granular, with the ability to filter and refine to a degree that has never been possible with most other media channels.