Proving social media ROI doesn't have to be complicated. By focusing on the right metrics and using proper attribution, you can clearly demonstrate the value of your social efforts to stakeholders.
Beyond Vanity Metrics
Likes and followers are nice, but they don't pay the bills. Instead, track conversion rates, customer acquisition cost, and lifetime value to understand true ROI.
Attribution Models
Social media often plays a role in multiple touchpoints along the customer journey. Using multi-touch attribution helps you understand social's full impact on conversions.